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Consumer electronics have witnessed increased adoption in the past decade. From traditional consumer electronic products such as smartphones, laptops, computers, tablets, and digital cameras, to the more advanced products such as band, chest strap, activity tracker, fitness monitor, pedometer, and wearable electronic devices, the global market for consumer electronics encompasses a wide product catalog. Future Market Insights predicts a stellar growth in the next few years registering a CAGR of over 15% with a market valuation of reach US$ 2,976.1 Bn in 2020. Internet Users looking for IoT-Driven ‘Smart’ Devices to Bolster the Consumer Electronic Market The is experiencing such elevated adoption owing to factors such as expanding urban population especially the middle class, altered lifestyle preferences, and increasing number of ‘smart’ internet users. Additionally, burgeoning R&D activities by key players to develop and design advanced and cost-effective products is also anticipated to enhance competitiveness in the consumer electronics market.

Governments across the globe are increasingly supporting digitalization efforts made by key players, eventually bolstering the consumer electronics market on a global level. However, consumers are not just using mobile phones and laptops now. Emergence of Internet of Things (IoT) and subsequent growing popularity of wearable electronic devices has been a breakthrough innovation in the consumer electronics market. Expansion of urban population across the globe with high net worth of individuals, has led to strong demand for advanced consumer electronics such as connected TVs, wearable fitness device, and smart security systems.

Consumer preferences are shifting towards connected consumer electronic devices and accessories such as smart kitchen appliances which can be monitored remotely and smart wearable devices that can be connected to smartphone wirelessly. These smart consumer electronic devices offer enhanced end-user experience with reduced complexities and increased functionality- growing increasingly popular among the growing tech savvy population, especially in emerging countries. Additionally, the global consumer electronics market is segmented on the basis of device type including consumer electronic device, smart home device, and wearable device. The consumer electronic device segment will continue dominance, accounting for more than 97% market share by 2020-end, with smartphones witnessing maximum traction. Increased R&D to Enhance Product Portfolio to be Key Competition Strategy The global consumer electronics market is highly volatile and competitive owing to a number of factors. The competitive landscape is dominated by some key international players along with new entrants. Increased market expansion through strategic mergers, acquisitions, partnerships and joint ventures, in addition to innovative and cost-effective product development through R&D are anticipated to remain key strategies adopted players including HP Inc., Apple Inc., Samsung Electronics Co.